Julien’s Auctions presented Princess Diana’s Style & A Royal Collection, a major sale featuring 327 lots that honored the lasting elegance, compassion, and influence of Diana, Princess of Wales. More than a fashion icon, Diana used clothing to express herself and connect with people. Her style choices were never just about appearance; they often carried deep meaning, reflecting her values, emotions, and role as a modern royal. This collection gave bidders a rare chance to see the personal side of Diana through the clothes and accessories she wore during important public and private moments.
The auction featured a diverse range of pieces, from formal gowns to everyday accessories, many of which drew strong interest and elicited high bids. Several standout lots featured matching Rayne shoes and handbags—a luxury British brand. A red leather clutch and shoes worn during visits to Japan, Canada, and the UK sold for $91,000, far above the $4,000–6,000 estimate. A peach leather set worn at London’s
Langham Hotel in 1991 sold for $45,500, and a magenta set from a Canadian visit brought in $52,000, well above expectations. A peach straw hat by John Boyd, worn during Diana’s honeymoon send-off in 1981 and again in 1983, sold for $26,000, just above the low end of its $20,000–40,000 estimate.
Several dresses proved to be major highlights of the sale. The well-known “Caring Dress”—a floral day dress by Bellville Sassoon that Diana often wore while visiting hospitals and charities—sold for $520,000, surpassing its $200,000–$ 300,000 estimate. 
A bright yellow floral two-piece outfit by Bruce Oldfield, worn to Royal Ascot in 1987, also exceeded expectations, selling for $260,000. One of the most memorable pieces in the auction was the cream silk “Falcon” gown by Catherine Walker, created for Diana’s
1986 tour of Saudi Arabia. Embroidered with gold falcons to honor the local culture, the gown is a powerful example of Diana’s thoughtful approach to fashion and diplomacy. It sold for $455,000, again above the $200,000–300,000 estimate.
Each item in the sale came with photographs, books, or press documentation, adding to their historical value. Together, these pieces told the story of a woman who used fashion to transcend tradition, connect with people, and shape the world’s perception of royalty. A portion of the proceeds from several lots will benefit Muscular Dystrophy UK, continuing Diana’s legacy of care and public service.