{"id":56020,"date":"2025-02-18T08:15:11","date_gmt":"2025-02-18T13:15:11","guid":{"rendered":"https:\/\/rehs.com\/eng\/?p=56020"},"modified":"2025-02-18T08:15:11","modified_gmt":"2025-02-18T13:15:11","slug":"institutions-lean-into-ai-despite-artists-objections","status":"publish","type":"post","link":"https:\/\/rehs.com\/eng\/2025\/02\/institutions-lean-into-ai-despite-artists-objections\/","title":{"rendered":"Institutions Lean Into AI, Despite Artists\u2019 Objections"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/rehs.com\/eng\/wp-content\/uploads\/2025\/02\/DALL-E_3_-_advanced_artificial_intelligence.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft wp-image-56021\" src=\"https:\/\/rehs.com\/eng\/wp-content\/uploads\/2025\/02\/DALL-E_3_-_advanced_artificial_intelligence-300x300.png\" alt=\"A hologram of a human brain\" width=\"256\" height=\"256\" srcset=\"https:\/\/rehs.com\/eng\/wp-content\/uploads\/2025\/02\/DALL-E_3_-_advanced_artificial_intelligence-300x300.png 300w, https:\/\/rehs.com\/eng\/wp-content\/uploads\/2025\/02\/DALL-E_3_-_advanced_artificial_intelligence-150x150.png 150w, https:\/\/rehs.com\/eng\/wp-content\/uploads\/2025\/02\/DALL-E_3_-_advanced_artificial_intelligence.png 640w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/a>The Getty Museum has acquired its very first AI-generated photograph for its collection. This comes despite both ethical and legal concerns about the production and curation of AI-generated works of art.<\/span><\/p>\n<p><em><a class=\"editor-rtfLink\" href=\"https:\/\/petapixel.com\/assets\/uploads\/2025\/02\/Matias-Sauter-Morera-Cristian-en-el-Amor-de-Calle-2024-Fine-art-c-print-Edition-of-5-20-x-20-in-1-800x800.jpg\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Cristian en el Amor de Calle<\/span><\/a><\/em><span data-preserver-spaces=\"true\"> is an AI-generated photograph by the Costa Rican photographer Mat\u00edas Sauter Morera. It shows two young men in blue leather jackets sitting together, both looking at the viewer. Much of Sauter Morera\u2019s work focuses on identity, with this <\/span><span data-preserver-spaces=\"true\">work,<\/span><span data-preserver-spaces=\"true\"> part of a larger series, looking at the intersection of queerness and <\/span><em><span data-preserver-spaces=\"true\">latinidad<\/span><\/em><span data-preserver-spaces=\"true\">. The photograph is said to be inspired by the pegamachos, the farmhands and ranch workers in Costa Rica\u2019s Guanacaste province, bordering the Pacific Ocean. These Costa Rican cowboys would, beginning in the 1970s, engage in love affairs with local men while not abandoning the label of heterosexual. The use of AI in Sauter Morera\u2019s work is partly to protect the identities of actual gay men in the country. Even though Costa Rica is considered progressive for Central America as far as queer rights are concerned, precautions still need to be taken in some parts of the country.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sauter Morera used a combination of AI models in Adobe Photoshop to generate his images. The Getty Museum acquired <\/span><em><span data-preserver-spaces=\"true\">Cristian en el Amor de Calle<\/span><\/em><span data-preserver-spaces=\"true\"> through Paul Martineau, an associate curator at the Getty Museum\u2019s Department of Photographs. Despite the focus on AI, Martineau and the Getty consider the work primarily a photograph instead of an AI-generated artwork. <\/span><em><span data-preserver-spaces=\"true\">Cristian en el Amor de Calle<\/span><\/em><span data-preserver-spaces=\"true\"> will be featured at Sauter Morera\u2019s solo exhibition at Craig Krull Gallery in Santa Monica starting on March 22nd before moving to a group show at the Getty Museum beginning June 17th.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The ethics of using AI in this context is rather complicated. In this specific case, Sauter Morera used it to generate the desired image without compromising the identities of queer people, whose lives and livelihoods may be at risk depending on their location. However, many segments of the art world, particularly artists<\/span><span data-preserver-spaces=\"true\">, have been rallying against the greater inclusion of AI in their spaces. <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/openletter.earth\/cancel-the-christies-ai-art-auction-f5135435?limit=0\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">An open letter signed by thousands of artists<\/span><\/a><span data-preserver-spaces=\"true\"> recently called upon Christie\u2019s to cancel an upcoming auction dedicated to AI-generated art. It\u2019s a relatively small sale, with only thirty-four lots expected to make around $600K. However, regardless of its size, <\/span><span data-preserver-spaces=\"true\">the sale may be used<\/span><span data-preserver-spaces=\"true\"> in the same way that the sale of Beeple\u2019s NFT works at Christie\u2019s legitimized a creative medium that is now starting <\/span><span data-preserver-spaces=\"true\">to quickly fall out of favor<\/span><span data-preserver-spaces=\"true\">. Many fear that this auction may generate publicity and lend legitimacy to art created not by an artist who may be struggling to support <\/span><span data-preserver-spaces=\"true\">themselves,<\/span><span data-preserver-spaces=\"true\"> but by a machine trained on millions of images. Refik Anadol, one of the artists participating in the scheduled Christie\u2019s sale, commented that the letter was an example of \u201clazy critic practices and doomsday hysteria driven by dark minds.\u201d However, on top of the ethical concerns, there are ongoing legal battles regarding the nature of art generated through AI models.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In recent court battles, judges in the United States <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/rehs.com\/eng\/2024\/08\/lawsuit-against-ai-companies-continues\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">have allowed lawsuits to continue against the technology companies<\/span><\/a><span data-preserver-spaces=\"true\"> that developed the several main AI models used today. Last August, Judge William Orrick wrote that because many <\/span><span data-preserver-spaces=\"true\">of the<\/span><span data-preserver-spaces=\"true\"> AI image generators could create a work in another artist\u2019s style simply by using the artist\u2019s name as a prompt, the technology companies that developed these generators may be liable for trademark and copyright infringement. He wrote that these programs were \u201ccreated to facilitate [copyright] infringement by design\u201d. Kelly McKernan and Karla Ortiz, two of the artists party to that lawsuit, are signatories to the open letter to Christie\u2019s. The letter reads, \u201cThese [AI] models, and the companies behind them, exploit human artists, using their work without permission or payment to build commercial AI products that compete with them.\u201d Despite arranging the sale, Christie\u2019s vice president Nicole Sales Giles insisted that the auction house believes that \u201cAI is not a replacement for human creativity.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Christie\u2019s sale, <\/span><span data-preserver-spaces=\"true\">called<\/span><span data-preserver-spaces=\"true\"> Augmented Intelligence, is <\/span><span data-preserver-spaces=\"true\">still<\/span><span data-preserver-spaces=\"true\"> scheduled to close <\/span><span data-preserver-spaces=\"true\">on March 5th<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Getty Museum has acquired its very first AI-generated photograph for its collection. This comes despite both ethical and legal concerns about the production and curation of AI-generated works of art. Cristian en el Amor de Calle is an AI-generated &hellip; <a href=\"https:\/\/rehs.com\/eng\/2025\/02\/institutions-lean-into-ai-despite-artists-objections\/?contemporary=N\">More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":56021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[207,15,429,269,120,65,11],"class_list":["post-56020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rehs-contemporary","tag-auction-news","tag-comments-on-the-art-market","tag-contemporary-art","tag-legal-matters","tag-modern-art","tag-museums","tag-rehs-contemporary-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Institutions Lean Into AI, Despite Artists\u2019 Objections - Rehs Galleries<\/title>\n<meta name=\"description\" content=\"The Getty Museum has acquired its very first AI-generated photograph for its collection, despite ethical and legal concerns about such works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rehs.com\/eng\/2025\/02\/institutions-lean-into-ai-despite-artists-objections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Institutions Lean Into AI, Despite Artists\u2019 Objections\" \/>\n<meta property=\"og:description\" content=\"The Getty Museum has acquired its very first AI-generated photograph for its collection, despite ethical and legal concerns about such works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rehs.com\/eng\/2025\/02\/institutions-lean-into-ai-despite-artists-objections\/\" \/>\n<meta property=\"og:site_name\" content=\"Rehs Galleries\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RehsGalleriesInc\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T13:15:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rehs.com\/eng\/wp-content\/uploads\/2025\/02\/DALL-E_3_-_advanced_artificial_intelligence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan Scheer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Scheer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rehs.com\\\/eng\\\/2025\\\/02\\\/institutions-lean-into-ai-despite-artists-objections\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rehs.com\\\/eng\\\/2025\\\/02\\\/institutions-lean-into-ai-despite-artists-objections\\\/\"},\"author\":{\"name\":\"Nathan Scheer\",\"@id\":\"https:\\\/\\\/rehs.com\\\/eng\\\/#\\\/schema\\\/person\\\/1d33fd182b28afdad8fc3548ffe6bdc4\"},\"headline\":\"Institutions Lean Into AI, Despite Artists\u2019 Objections\",\"datePublished\":\"2025-02-18T13:15:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rehs.com\\\/eng\\\/2025\\\/02\\\/institutions-lean-into-ai-despite-artists-objections\\\/\"},\"wordCount\":702,\"publisher\":{\"@id\":\"https:\\\/\\\/rehs.com\\\/eng\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rehs.com\\\/eng\\\/2025\\\/02\\\/institutions-lean-into-ai-despite-artists-objections\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rehs.com\\\/eng\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/DALL-E_3_-_advanced_artificial_intelligence.png\",\"keywords\":[\"Auction News\",\"Comments on the Art Market\",\"Contemporary art\",\"Legal Matters\",\"Modern Art\",\"museums\",\"Rehs Contemporary - 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