{"id":30687,"date":"2018-09-28T06:00:42","date_gmt":"2018-09-28T10:00:42","guid":{"rendered":"https:\/\/rehs.com\/eng\/?p=30687"},"modified":"2024-10-27T17:33:12","modified_gmt":"2024-10-27T21:33:12","slug":"how-to-safely-navigate-the-art-market-authenticity","status":"publish","type":"post","link":"https:\/\/rehs.com\/eng\/2018\/09\/how-to-safely-navigate-the-art-market-authenticity\/","title":{"rendered":"How To Safely Navigate The Art Market: Authenticity"},"content":{"rendered":"\r\n

\"image-john_bentham_dinsdale_e1223_the_flag_the_flag_the_precious_flag_banner\"<\/a><\/p>\r\n

Over the next year, we will revisit some of the things we feel are important for people to consider when looking to buy a work of art – condition, size, authenticity, title, value, price, etc. (topics from many of my very first newsletters).\u00a0 We will call this feature: How To Safely Navigate The Art Market<\/em>.

Our first topic (originally discussed back in 2001 and revised in 2008):

Authenticity

<\/strong>In this day and age, authenticity is a very important concern for everyone involved in the art market. One question we hear from time to time is, how do I know if the painting I am considering is real or by the artist in question?\u00a0 The plain truth is that unless you are considered a true expert in an artist’s work or the period of art, you cannot be sure. The general art buyer needs to rely on the advice of a reputable art dealer or gallery… one who has a broad base of knowledge of the period, has done their due diligence on the specific work, will stand behind every work they sell, and guarantee its authenticity on their invoice.

I am sure your next question is – isn’t a gallery’s Certificate of Authenticity (COA) enough?\u00a0 Well, that all depends.\u00a0 If the gallery in question represents the artist (or their estate), then their COA is most likely valid and an important document you want for your records.\u00a0 However, a general COA for historical works is usually not enough, and they are often not even worth the paper they are printed on.\u00a0 I cannot tell you how many times people come to us with very official COAs (elaborate documents with signatures and all sorts of stamps and embossed seals) for a painting that is not authentic.\u00a0 Again, be sure that the gallery’s invoice clearly states that they guarantee the work listed on the invoice to be by the artist they are selling.\u00a0 Make sure that the artist’s name is clearly spelled out.\u00a0 For example – if you are buying an Antoine Blanchard<\/a> or Julien Dupr\u00e9<\/a>, make sure the invoice states Antoine Blanchard (1910-1988) or Julien Dupr\u00e9 (1851-1910) and not something like A. Blanchard, J. Dupr\u00e9 or just Dupr\u00e9 – as there were other artists with the same last names.

Remember, just because a work has a signature on it does not mean it is by that artist.\u00a0 Over the years, we have encountered many works by Antoine Blanchard with Edouard Cortes’s<\/a><\/span>\u00a0signature<\/span>.\u00a0 I know – how can that be? \u00a0During the early 1960s, Blanchard’s style had a striking similarity to Cortes’s work.\u00a0 In addition, Cortes’ paintings were about twice as expensive.\u00a0 So, unscrupulous dealers would remove the Blanchard signature and add the Cortes name, allowing them to charge more.\u00a0 Back then, most people bought these works as souvenirs of their trip to Paris and gave little thought to any future value.\u00a0 Now, almost 60 years later, some people are not very happy to learn that their prized Cortes painting is actually an early Blanchard, which now does not even have a signature.

You should also find out if there is a recognized ‘expert’ for an artist (one that everyone in the art world looks to for an opinion) and make sure that the work you are considering has been seen and authenticated by that individual.\u00a0 Plenty of people in the art world claim to be an expert but claiming to be<\/em> and truly being<\/em> are two different things.

We see hundreds of ‘fake’ paintings hit the market each year, many of which end up selling.\u00a0 A majority move through the market in smaller auction rooms, but sometimes even the big boys get scammed.\u00a0 Even dealers who handle works out of their comfort zone end up getting taken.\u00a0 Some of these fakes were created to fool a buyer, others to satisfy the market’s need (I will touch on this next), and then there are those done by artists who copied a painting to study an artist’s style or technique.\u00a0 As a buyer, you want to ensure you are not one of the unlucky collectors who end up with a bad painting.\u00a0 This could, and most likely will, be a very costly mistake.

I brought up satisfying the market’s needs. A great example of this is the work of Marcel Masson (Antoine Blanchard).\u00a0 Masson was a French artist who, in the late 1950s, began painting Paris street scenes and signing them Antoine Blanchard.\u00a0 It appears that his paintings became so popular that he could not keep up with the demand.\u00a0 Since demand outstripped supply, some dealers decided they could fill the void by hiring other artists to paint scenes of Paris and sign them Antoine Blanchard.\u00a0 We even know of one dealer who represented Marcel Masson and sold works by some of the other ‘Antoine Blanchard’ artists. Now, you might say this sounds very deceptive \u2026 and looking back, you are probably right.\u00a0 However, you need to remember that Marcel Masson did not own the name Antoine Blanchard (a pseudonym), so there was nothing to stop another artist from using the name.\u00a0 Also, nobody considered them an investment at that time — people were not concerned with their future value.\u00a0 They just wanted a memory of their trip to Europe.

Another thing to keep in mind is if a deal seems too good to be true, there is probably something wrong.\u00a0 Works of art have a market value, and when someone offers you a painting by an artist for $10,000 and his work usually sells for $100,000 – watch out!\u00a0 I am not saying that you cannot find a bargain or hidden treasure, but 99 times out of 100, there is a reason why the painting is so cheap.\u00a0 Let’s face it: if the painting is really worth so much more, why wouldn’t the seller want the extra money?

Like we always say – do your homework. Check out the dealers considered experts by their peers and build a relationship with them.\u00a0 A good, trusting relationship will go a long way in protecting you, your money, and your heirs.

Below is a list of a few things that should raise a red flag (this goes for dealers and auction rooms):

The seller’s invoice does not offer a guarantee.
The invoice does not state the full name along with the artist’s birth and, when appropriate, death dates.
The seller knocks the idea that the opinion of the expert is needed.
The seller claims to be ‘an expert’ (sometimes this is true, but that is very easy to determine).
The seller presents you with their own ‘certificate of authenticity’ (sometimes these are fine; however, most of the time, they are not).
The seller is offering you work that is far below its market value.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Over the next year, we will revisit some of the things we feel are important for people to consider when looking to buy a work of art – condition, size, authenticity, title, value, price, etc. (topics from many of my … More…<\/a><\/p>\n","protected":false},"author":21,"featured_media":30689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[399,82,1175,856,1105,400],"class_list":["post-30687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rehs-galleries","category-rehs-contemporary","tag-art-collecting-advice","tag-authentication","tag-authenticity","tag-fake-paintings","tag-fakes","tag-how-to-safely-navigate-the-art-market"],"yoast_head":"\nHow To Safely Navigate The Art Market: Authenticity - Rehs Galleries<\/title>\n<meta name=\"description\" content=\"In this day and age, authenticity is a very important concern for everyone who is involved in the art market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rehs.com\/eng\/2018\/09\/how-to-safely-navigate-the-art-market-authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Safely Navigate The Art Market: Authenticity\" \/>\n<meta property=\"og:description\" content=\"In this day and age, authenticity is a very important concern for everyone who is involved in the art market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rehs.com\/eng\/2018\/09\/how-to-safely-navigate-the-art-market-authenticity\/\" \/>\n<meta property=\"og:site_name\" content=\"Rehs Galleries\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RehsGalleriesInc\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/howard.rehs\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T10:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-27T21:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rehs.com\/eng\/wp-content\/uploads\/2018\/09\/john_bentham_dinsdale_e1223_the_flag_the_flag_the_precious_flag_BLACK_AND_WHITE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1053\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Howard L. 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